21 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story
Hearpreneur
OCTOBER 31, 2021
Cohen and Greenfield borrowed $4,000 to build their first ice cream business in Vermont in 1978, with a total investment of $12,000. They gathered almost $30,000 in two months and were invited to a training session for a startup incubator, where they received training and $20,000 in cash. He pivoted his startup to a new strategy.
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