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If your marketing plan for women is still focused on the Barbie-days-of-old, you might want to consider taking a page from the sports industry playbook. Though Super Bowl and NFL sponsors have recently upped the ante to advertise to female fans, three other major sports leagues are also investing in women: the NBA, MLB, and NHL.

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Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Tell Your Business Story!

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Mel Buchanan, owner of the Candy Queen Store, took notice. With drive and vision, Mel responded to this need by creating the Candy Queen Store to serve fashion-adventurous girls ages three to 10. Candy Queen Store’s Creations. Creating a business abroad and not knowing the local language was not an easy task.

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