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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. But not, ever, in aggregate.]. Aggregate impact on your Facebook brand page?

Metrics 165
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Episode 3: A Startup Comic Book Company, How to Find a Mentor, and #BigData – The Bcast

Up and Running

Peter: The net result is they ended up self-publishing under this company called Robot Paper. Then the system will match you with mentors who say they have expertise in those places. At least it wasn’t for me, and people in my social network. .” I said that’s a fantastic idea. Let’s talk. We had a conversation.

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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. Turns out that in the Condition I choose "Matches Exactly" (look in the middle above). I'll make one small change to my segment: I click on the Condition and change from Matches Exactly to Contains. Heart attack!

Analytics 105
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Soundbites from the Future – 2013

Start Up Blog

Like most politically important information, consumers will eventually get to be in control of their own aggregated data. It was anti-social in nature. Recent growth in digital social networks has served as a reminder on what differentiates our species. The final question is what happens to our data when we die?

Uruguay 123
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Special: 72 Israeli Companies Exhibit at the 2010 Mobile World Congress

VC Cafe

Datanetis’s solutions enable organizations to leverage, for the first time, social networks and social influencers as part of their marketing activities on a large scale. mobile telephone operators, broadcasters, content aggregators and media agents. A turnkey solution based on a fully telco-grade platform. 4.9 & 5.x

Mobile 109