leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MAY 8, 2014

CRC Health, the nation’s largest specialized behavioral health-care service provider, netted 220% more leads. Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. Conclusion.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

Duct Tape Marketing

DECEMBER 24, 2019

Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link.

Customer 70

Customer Metrics Retention Clickthrough 70

This is going to be BIG.

AUGUST 20, 2010

The full experience is largely broken, but you're starting to get a sense of what a complete, end to end, net-native content stack should look like—one that works and is sustainable as a business. If I just start randomly sharing, and the clickthroughs are low, I pay full fare. But if I show real influence, I pay less.

Product 141

Product Clickthrough RSS Venture Capital 141