A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
That’s how account-based marketing got its name. ABM takes you from fishing with nets to fishing with a spear. ABM teams then began curating content and tagging it by use case, industry, and persona. Your pilot plan gives you an idea of how many accounts to go after; now, you need to put names to it.
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