ConversionXL

SEPTEMBER 17, 2021

Use your marketing strategy to ensure campaigns never dilute your brand perception. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Measure brand awareness metrics and KPIs success by analyzing: Coverage Share of voice Mentions Shares Traffic Links Conversations.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

JANUARY 14, 2020

In the case above, I used Ahrefs to find a new (hypothetical) feature opportunity for Crunchbase: the net worth of companies and people. The answer is given by user intent: If your existing pages already target a clear intent, and the new feature would dilute it, create a new page for it. Filter for lower positions (e.g.,

SEO 159

SEO Framework SCRUM Search 159

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Start by defining what metrics are important.

Marketing 162

Marketing Charlotte Naming Design 162