Startup Lessons Learned

OCTOBER 26, 2009

In previous posts, I’ve mentioned quite a few of these, including these most important ones: having engineers post on the forums in their own name when they make a change routinely split-testing new changes routinely conducting in-person usability tests and interviews Net Promoter Score Each of these techniques is fundamentally bottoms-up.

Advisory Board 151

Advisory Board Customer San Francisco Lean 151

ConversionXL

JANUARY 14, 2020

In the case above, I used Ahrefs to find a new (hypothetical) feature opportunity for Crunchbase: the net worth of companies and people. The answer is given by user intent: If your existing pages already target a clear intent, and the new feature would dilute it, create a new page for it. Filter for lower positions (e.g.,

SEO 159

SEO Framework SCRUM Search 159

Rob Go

FEBRUARY 29, 2016

There is always a market for strong companies, but you just may take more dilution than you otherwise would if you raise capital, or you may raise less for the same dilution. Were you chasing the right metrics and did you have the right priorities? Funding may be challenging, but it by no means has completely dried up.

Marketing 28

Marketing Dilution Burn Rate Seed Stage 28

This is going to be BIG.

JUNE 2, 2010

What I’m concerned about is that while your near term chances of survival go up, because you’re flush with cash, the net-net percentage chance of eventual “success” (defining success as a situation where most people, especially the entrepreneur, walk away happy) actually goes down. Drive one key metric. Try to prove one thing.

Cap Table 106

Cap Table Seed Stage .Net Venture Capital 106

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Start by defining what metrics are important.

Marketing 162

Marketing Charlotte Naming Design 162

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 17, 2021

Use your marketing strategy to ensure campaigns never dilute your brand perception. Measure brand awareness metrics and KPIs success by analyzing: Coverage Share of voice Mentions Shares Traffic Links Conversations. Keeping these four principles in mind, let’s look at an example of a company using branding to stand out.

Campaign 109

Campaign Social Media Audience Channel 109

abovethecrowd.com

APRIL 20, 2016

Anything that hints of a down round brings questions about the success metrics that have already been “booked.” It will also minimize future dilution. I get that you want to grow and I want you to grow, but let’s internally finance that growth by spending gross margin dollars rather than new dilutive dollars of equity.

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? What specific metrics should they be monitoring?

Small Business 95

Small Business Finance Forecast Metrics 95