Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments. You can order it on Amazon.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. With lead generation , you cast your net wide to catch lots of fish. To secure information (email address, name, phone number, etc.).

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

OCTOBER 22, 2018

They measured success by the number of attendees, which they counted as net new prospects. Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales. Where did the first anonymous visit come from? Lead Creation.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 3, 2018

Map out each lifecycle stage and variations, and name each. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). In an A/A test the distribution of p-values is random. Offline sale – typically. Find agreement on a common definition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Interviews deliver original content and can kick off distribution. Blog posts. Some 55% of marketers claim that blogging is their top inbound marketing priority. Do original research.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131