Startup Lessons Learned

NOVEMBER 7, 2008

The net result: we sold exactly zero presidential debate avatars. Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Cracking the Code

OCTOBER 10, 2008

This single number is the key to determine your level of sales and marketing investment and is very simple to calculate by looking at a quarterly GAAP P&L: you just have to divide the annualized net gross margin added during the quarter by the sales and marketing costs of the previous quarter. Philippe Botteri. Bessemer SaaS Law # 4.

Software Review 48

Software Review North America Europe Metrics 48