A Smart Bear: Startups and Marketing for Geeks

JUNE 5, 2018

Clearly you can’t charge as much as the money the customer is saving on AdWords, otherwise the net result is no savings at all. Even indirect marketing like brand, events, and PR have the long-term goal of supporting growth. Who doesn’t want higher ROI. What can you charge for this tool?

Product 283

Product PR .Net Lead Generation 283

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. PR Week does this in a Twitter poll. This will mean the sponsor is offering genuine value while increasing brand awareness and lead generation opportunities.

Audience 139

Audience Social Media Email Ruby 139

YoungUpstarts

OCTOBER 10, 2012

She might be a “promoter” of your firm in Net Promoter Score (NPS) surveys, a member of several associations that interest you, and an avid social media networker, he explains. Short, well-told customer story videos proved most powerful, exponentially increasing engagement and lead generation for Intel.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Cracking the Code

OCTOBER 10, 2008

This single number is the key to determine your level of sales and marketing investment and is very simple to calculate by looking at a quarterly GAAP P&L: you just have to divide the annualized net gross margin added during the quarter by the sales and marketing costs of the previous quarter. Philippe Botteri. Bessemer SaaS Law # 4.

Software Review 48

Software Review North America Europe Metrics 48