15 Steps to Fundraising for Your New Venture Capital or Private Equity Fund
David Teten
JANUARY 23, 2021
For example, one LP told me she prefers customized emails from fund principals, as opposed to a bulk-mailed quarterly update. In particular, highlight the metrics by which you measured your past activities: size of exit, number of people you managed, $ budget you were responsible for, etc. See How to Sell Your Professional Background.
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