1992 Advertising Audience Differentiation 
Duct Tape Marketing
OCTOBER 20, 2022
Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Listen to Content Is Profit wherever you get your podcasts. (00:54):
alexpoole.info
AUGUST 14, 2012
Although studies of screen reading show no difference between reading from screen and from paper ( Dillon, 1992 ; Bernard, 2001 ), there could be some validity to this argument. Letter differentiation and rate of comprehension in reading. What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? Gaultney, V.
ConversionXL
SEPTEMBER 7, 2016
The Unity Principle that Cialdini talks about is very similar to a persuasion principle mentioned in a book called The Age of Propaganda , (and before that in a 1992 NYT article ) under a slightly different name: The Granfalloon Technique. The use of family in advertising is nothing new. You felt an instant connection, didn’t you?
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