The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)
Up and Running
APRIL 4, 2014
Ford’s advertising agency—Foote, Cone & Belding—solicited its employees to suggest names for the new car, offering the winner a car of their own as the prize. When Ford’s public relations manager, C. Customers loyal to the brand began a vocal campaign to bring back their beloved Coke. What Went Wrong?
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