Hubris Versus Humility: The $15 billion Difference
Steve Blank
NOVEMBER 8, 2010
By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. Their intent: initial sales would come from users who already understood what the product could do so adoption would occur rapidly. RIM sales were $15 billion in 2010.
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