How to Present so People will Hear
David Teten
AUGUST 8, 2013
For example, “NET INCREASE IN SOFT DRINK CONSUMPTION” is more informative than “SOFT DRINK CONSUMPTION, 1979-1992.”. For example, whether the data shows consumption of soft drinks, vs. amount of soft drinks entering distribution channels, will affect the interpretation of the numbers. 5) When? 6) How?
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