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How to Present so People will Hear

David Teten

For example, “NET INCREASE IN SOFT DRINK CONSUMPTION” is more informative than “SOFT DRINK CONSUMPTION, 1979-1992.”. For example, whether the data shows consumption of soft drinks, vs. amount of soft drinks entering distribution channels, will affect the interpretation of the numbers. 5) When? 6) How?

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Media: What's Past is Prologue

aweissman.com

Information does not want to be free; instead it wants to be distributed friction free. Today, we have an abundance of great content flowing through many channels. At the same time, over the past few years we have seen the transformation of how media is produced and distributed. In other words, look backwards, not forwards.

Media 51