26 Entrepreneurs Explain How They Came Up With Their Business Name
Hearpreneur
JANUARY 21, 2018
I knew I wanted the word miniatures in the business name–it lets people know exactly what we sell and is good for SEO. I’d previously been the lead publicist at a very posh PR firm, and the running joke was that I was incredibly “off brand.” And really in PR, the best media coverage starts with the basic pitch.
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