Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Andrew Chen said CTRs have fallen from a high of 78 percent in 1994 (via HotWire) to.05 Why has growth hacking so strongly resonated with the startup community?
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