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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. EightSixtySouth is the rebrand of Post+Beam, an innovation and communication agency that opened over 10 years ago in New York. 14- Inspired by our address.

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52 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

When my Japanese husband died at a young age almost 16 years ago, I had been doing medical writing for a major New York Hospital and also helping him with his documentary films for Japanese and American public television. 29 – Everyone Hates Advertising. It seems that almost everyone hates advertising.

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In Silicon Valley, Founders Fight for Control

online.wsj.com

Loading… New York. Netscape and Opsware, which he helped found, went public with single-class share structures in 1995 and 2001, respectively. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Advertising. Advertise Locally. Data Policy - NEW.

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First 100 Days: Washington Has Become the New, New York

Seeing Both Sides

It used to be that anyone in the entrepreneurial world had to be keenly cognizant of what was going on in New York City. CEOs of pre-IPO companies were always shuttling into New York to talk up their companies, tell their story and get feedback to prepare for the public markets. First, that's where the customers were.

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50+ Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

A mutual friend connected me in San Francisco with Ori in New York. Ori had been working in advertising for 7 years but had been waiting to find the right start-up opportunity. We had been developing the company’s product for a while, but we needed to find a name in 1995 to incorporate the company. Thanks to Collin J.

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How to Start a Startup

www.paulgraham.com

As if to emphasize the point, Google never did any advertising. Unless youre in a market where products are as undifferentiated as cigarettes or vodka or laundry detergent,spending a lot on brand advertising is a sign of breakage. Paraphrased for the Web, this becomes "getall the users, and the advertisers will follow."

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