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How to Start a Startup

www.paulgraham.com

You make elaborate plans for a product, hire a team of engineers to develop it (people who do this tend to use the term "engineer" for hackers), and then find after a year that youve spent two milliondollars to develop something no one wants. We officially launched in early 1996. We never even considered that approach.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Microsoft – Initially descriptive of the company’s software developed for the “micro” computer market, which eventually evolved into the “personal” computer market. Readily Pronounceable – A name’s proper accent should be obvious, as made painfully clear in the 1996 Tom Hank’s Movie, “That Thing You Do!” from the Wharton School.

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