Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. Readily Pronounceable – A name’s proper accent should be obvious, as made painfully clear in the 1996 Tom Hank’s Movie, “That Thing You Do!” John is a CPA and holds an M.B.A. from the Wharton School.
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