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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales.

Naming 40
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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

I have been involved in startups since I graduated from college in 1996. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. One of the things that we’ve done fundamentally I think it creates this difference is that we focus on sales.