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Sustaining Innovation vs. Disruptive Innovation

YoungUpstarts

Hoque notes the company’s ongoing success with blockbuster medicines and vaccines with household names, such as Zithromax, Lipitor and Viagra. Netflix launched in 1997 and its service wasn’t appealing to most of Blockbuster’s customers, who rented movies on impulse.

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Sustaining Innovation vs. Disruptive Innovation

The Startup Magazine

Hoque notes the company’s ongoing success with blockbuster medicines and vaccines with household names, such as Zithromax, Lipitor and Viagra. Netflix launched in 1997 and its service wasn’t appealing to most of Blockbuster’s customers, who rented movies on impulse. There are practical problems with neglecting either form.

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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

You have to choose just the right words to convey your unique message to your specific audience. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert. How to identfy your brand's audience, and more! Writing is a tricky business.

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How AI And Big Data Are Changing Century-Old Media Companies

YoungUpstarts

It has stood behind its paywall since 1997, trusting that customers interested in its content would pay upwards of $200 a year for it. A newspaper or magazine built to compete in the future knows its users’ names and where they live, what they do online, and, through cookies, some of what they do on other sites.

Media 180
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Who’s Your Daddy? 5 Lessons from GoDaddy

Growthink Blog

GoDaddy was created in 1997 as Jomax Technologies by Bob Parsons who had recently sold his other company, Parsons Technology Inc., At the time, a company called Network Solutions was essentially the only place from which people could register domain names. That changed in 2001, however, and GoDaddy.com quickly grew.

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7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

It’s important that they adapt to changes in the business environment and shifts in your audience’s demographics or desires. Many small businesses assume that brands start and end with their business name and logo, and overlook all of the other important marketing content that is a part of any substantial branding effort.

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March 11: SXSW Innovation Awards

Austin Startup

The annual Interactive Festival awards program began in 1997 as the Texas Interactive Media Achievement Awards, and was re-named the SXSW Web Awards the following year. SXSW audiences were among the first to witness the emergence of Twitter when they won the Best New App in 2007.