Remove 1997 Remove Cost Remove Engineer Remove Viral
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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). It would cost a tremendous amount of money to run such a program. Billions of dollars.

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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

And from a financial perspective, any investor would be better off buying stock in Amazon than buying and share of a corner bookshop; if you invested $100 in Amazon’s 1997 initial public offering (IPO), those shares would have been worth about $120,000 in 2018. And, as the industrial revolution showed us, there are some real costs to scale.

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Design for Startups: The Aesthetics of Web Apps in 6 Questions

www.readwriteweb.com

The landing page for Bonds viral, social game, Spymaster. As mobile browsers begin to utilise more advanced rendering engines and mobile usage increases as a way to view the real Internet (Im looking at you, iPhone), Flash is becoming resource-intensive and restrictive." Aesthetics play a major part in that decision."

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