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Is Emotion Necessary To Make More Sales?

ConversionXL

It’s also long been recognized that Atmospheric Marketing - or ”the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has been an effective way of increase purchases for physical retail locations. Emotional Design Influences Sales.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

User experience design and research. Case study: Icon design. Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Lund, 1997, 1998, 1999 ). Alex Poole. Site français. Skip to content.

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How to Create a Conversion-Focused Tone of Voice

ConversionXL

Founded in 1998, we continue to be at the forefront of the digital payments revolution. Of course, for optimizers, the job doesn’t stop with a little “reworking” You want to make data-driven decisions about how to engage your audience and use tone to persuade them. In 2015, 28% of the 4.9 As if they are robots.