Steve Blank

NOVEMBER 1, 2010

But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. They made other assumptions about the type of sales channel, partnerships and revenue model they would need. In the eleven years since they had been at work, Iridium’s potential market had shrunk nearly every day. What went wrong?

Business Plan 335

Business Plan Customer Business Model Customer Development 335

K9 Ventures

AUGUST 13, 2010

What started out as a generic web-based chat solution morphed into a full-fledged product for a distance education that we called iClass. (We We really were doing the i-thing before Apple came out with its first iMac in 1998. Our products were iClass, then iMeet, iServe and iShow.). The product worked.

Revenue 72

Revenue Developer Java Customer Development 72

YoungUpstarts

JULY 22, 2015

Here’s how to change your business model in order to mitigate or leverage seasonal demand: Level out revenues. with a reduced-level marketing campaign that does not demand the same capital as a Christmas season push. For example, a key component to marketing the Cold-EEZE brand is through TV advertising.

Startup 100

Startup Bankruptcy Campaign Demand 100

Startup Lessons Learned

FEBRUARY 7, 2013

Berkeley Pizza: from pizza in the farmer's market to a sit-down restaurant. One example is in their marketing, which in today's environment requires providing value. This doesn't mean pointing to the product and describing the product's value, but rather the marketing provides value itself.

Lean 167

Lean Entrepreneur Agile San Francisco 167

Seeing Both Sides

AUGUST 3, 2012

But once the company has honed in on a strong value proposition and found initial product-market fit, what is the best approach to scaling it? With over $1 billion in revenue, 2000 employees and a market capitalization of over $6 billion, Akamai has become a role model for scalable start-ups. After all, scaling is hard.

Distribution 49

Distribution Lean Massachusetts Cofounder 49