ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. The value of car sales through their retargeting was 98% higher than the offline average.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

DECEMBER 7, 2016

Naturally, the types of products a certain eCommerce site sells and the kind of audience it caters to have an enormous impact on how recommendations should be used and presented in the store, and also on the kind of logics that work best for them. The Difference Between Recommendations and Personalization. Where Can You Use Recommendations?

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

NOVEMBER 29, 2012

Romer analyzed every fourth down that occurred in every quarter of every NFL game from 1998 to 2000. Obama’s own campaign used Moneyball and Lean Startup strategies to win the ultra high stakes Presidential Election. We found this out through usability testing and then added the information to the sales copy and the FAQ.

Design 100

Design Analytics Software Review Conversion 100