Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)
Austin Startup
APRIL 26, 2020
Netflix’s initial marketing campaign? Your initial marketing campaign could simply be, “The end of [insert bad profit source here]”, and you may indeed become the next Netflix and whomever your target is may become the next Blockbuster. Then in 1998 along came a tiny company in Los Gatos, California named Netflix.
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