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How Startups Can Beat Seasonality

YoungUpstarts

This has involved leveling out revenues, curtailing costs and launching complementary campaigns. Off-Season Campaigns. with a reduced-level marketing campaign that does not demand the same capital as a Christmas season push. with a reduced-level marketing campaign that does not demand the same capital as a Christmas season push.

Startup 100
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Marketing 101: Branding your offering in a competitive environment

crowdSPRING Blog

In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Marketing 115
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Twitter Link Roundup #74 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

“The median net return to VC fund investors has not been positive for any vintage year since 1998″ – [link]. Good look at the Harley ad campaign crowdsourced through @VictorsnSpoils – [link]. Avoid Decision by Indecision – [link]. Startups in stealth mode need one piece of advice – [link].

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Why The Movie Industry Can’t Innovate and the Result is SOPA

Steve Blank

1998 – the MPAA got congress to pass the Digital Millennium Copyright Act (DMCA), making it illegal for you to make a digital copy of a DVD that you actually purchased. So they rely on lobbying ( $110 million a year ,) lawsuits, campaign contributions (wonder why the President won’t be vetoing SOPA ?) The reality?