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Even the Smartest VCs Sometimes Get it Wrong – Bill Gurley and Regulated Markets

Steve Blank

Rent-seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials and their staff to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks, or the “ revolving door” – offering officials future jobs in the industry they regulated.

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

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How Startups Can Beat Seasonality

YoungUpstarts

This has involved leveling out revenues, curtailing costs and launching complementary campaigns. Off-Season Campaigns. with a reduced-level marketing campaign that does not demand the same capital as a Christmas season push. with a reduced-level marketing campaign that does not demand the same capital as a Christmas season push.

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My story and support for the Founders Visa

K9 Ventures

More recently, Eric Ries and Dave McClure added fuel to the fire (See Eric Ries’ blog post: Support the Startup Founders Visa with a tweet) and helped kick off a campaign on @ 2Gov. Towards the end of my OPT (mid 1998) is when the H1-B visa cap issue hit. I hired my TA as my first employee and paid him $12.50

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Uh-oh! Do you have a “sitcom” startup?

Up and Running

in 1998 and eventually became Yahoo!Store. Run an Adwords campaign targeting keywords that are relevant to your idea – make sure to set up conversion tracking or the whole exercise is pointless. Sold to Yahoo! Turn to Kickstarter or other crowdfunding platforms that will give you an idea of whether or not people are interested.

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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

A semiotic analysis can be part of a checklist when developing a new ad campaign or publishing a core content asset. As Harvard Business School professor Susan Fournier noted in 1998 , “A brand has no objective existence at all: it is simply a collection of perceptions held in the mind of the consumer.”. Image Source ).

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