Why Pioneers Have Arrows In Their Backs
Steve Blank
OCTOBER 4, 2010
The irony is that in a retrospective paper ten years later (1998), [ 2 ] the authors backed off from their claims. 3] In their analysis Golder and Tellis found almost half of the market pioneers (First Movers) in their sample of 500 brands in 50 product categories failed. First to develop or patent an idea. Product Pioneer.
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