New Rules for the New Internet Bubble
Steve Blank
MARCH 18, 2011
But the bubble mantra of get “big fast” and “first mover advantage” demanded tens of millions more to create a “brand.” Rather they understood that a startup is a temporary organization designed to search for a repeatable and scalable business model. Rules for building a company in 2011 are different than they were in 2008 or 1998.
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