1998 Differentiation Engineer Viral 
Austin Startup
APRIL 26, 2020
Then in 1998 along came a tiny company in Los Gatos, California named Netflix. It will ultimately lead to some positive word-of-mouth for Blockbuster, and a new competitive differentiator against Netflix. Apple has been a huge catalyst for digital music downloads due to the viral success of the iPod. a recommendation engine).
crowdSPRING Blog
JULY 10, 2011
In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Ate the points of differentiation compelling? Differentiate in a compelling way.
Both Sides of the Table
DECEMBER 5, 2010
They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. might have been a lot less differentiated. In 1998 the Department of Justice launched an anti-trust case against Microsoft. But less considered is the fact that the success of the Web 2.0 companies versus the Web 1.0
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