1999 Advertising Management Viral 
Both Sides of the Table
MAY 23, 2012
For starters we saw a huge influx of inexperienced managers enter the VC industry proving clearly that being a VC is not a purely quantitative job. In 1998 it was 150 million, 1999 250 million and by 2000 it had crossed 350 million. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.
Agile VC
MAY 26, 2011
The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. This is my 2nd time trying this, first time was in 1999.
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thebarefootvc
DECEMBER 16, 2011
Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. The Indians have a term for this: jugaad.
Sophia Perl of Wisdom
AUGUST 27, 2011
Initial team members of founding team should be 4-5 people – 2 developers, 1 designer, 1 product manager, and maybe 1 marketing person. This is probably one of the first times that I’ve heard product manager and marketing person at the very beginning. You can get more sign-ups using viral techniques.
Steve Blank
NOVEMBER 16, 2009
Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Back in 1999, it all ended very bad. Keep teaching!
abovethecrowd.com
OCTOBER 17, 2013
Awareness of the service was clearly spreading virally through word of mouth. Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book. In addition to market concerns, I had the unique experience of working with Dan Nordstrom and the team at Nordstrom.com in August of 1999.
Hearpreneur
OCTOBER 1, 2016
I started out my career at the management consulting firm McKinsey which was a truly wonderful learning ground. We built some early ecommerce sites around 1999 and back office order processing systems using visual basic for applications (VBA). I had retired from a successful 45-year career in technology-based management consulting.
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