Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. The Salesforce era was only at the beginning.
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