Why Small Businesses Should Adopt A Geofencing Marketing Strategy
YoungUpstarts
JUNE 11, 2018
You’re out shopping with some friends when you get a notification that there’s a sale at your favorite store, so you run on over there to score some great deals. In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business.
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