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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” Where Personalization Goes Wrong.

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Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention? You can break that down to revenue retention because different types of models, whether subscription, usage-based, or transactional, will have different retention metrics. .

Partner 132
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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. Why You Should Write. Status / reputation.