From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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