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What I noticed in 2013

Start Up Blog

I’ve been reviewing my notepad from 2013 and thought I’d share my insights into what’s changed and the big issues from my perspective in startups, business and technology. Social media just is: It’s becoming a bit like general chit chat between any group of friends. Here’s hoping for 2014.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. Here’s why. They had lots of these projects.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. Here’s why. They had lots of these projects.

Azure 120
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7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Brandanew

Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. Significant changes in consumer expectations are manifested through social media, consumer generated content and immersive digital marketing experiences. seconds in 2015 compared to 12 seconds in 2000.

Curation 100
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For web services, we write use cases, including code snippets, which describe ways you can imagine people using the product. I see this happen far too often when people submit products to me for review to post on Product Hunt. Andrew Macarthy wrote about social media use during the Mahabis launch. Write the User Manual.

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14 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I started Ignite Social Media in 2007 after working in a mid-sized regional ad agency. I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. In 2014, I saw that influencer marketing was growing in importance but not getting more sophisticated.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Big Data meets travel…in 2000.