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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

The old-fashioned advertising may or may not work for your business, reason why Facebook now bets on promoting your posts instead. Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. The results are well worth the effort.

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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Various studies have repeatedly found that about half the online buyers would only buy discounted products, except under exceptional circumstances. Emphasize wide-appeal products. Look at your best-selling products or best deals and emphasize them on the homepage above all other (make them #1 in the visual hierarchy).