8 strategic hacks for building marketplace liquidity
The Next Web
DECEMBER 8, 2013
It turns out that network effects can be broken – Amazon and StubHub took on eBay in the mid 2000’s. Start with aggregating scarce and in-demand inventory. It is essential for marketplaces to focus on creating critical mass in one specific segment of the customer base via marketing and sales. Build “localized” network value.
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