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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. Customer segmentation is essential , not just to identify where buyers pull back but also to “reveal products primarily purchased by people still willing to pay full price.

Marketing 121
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Transcript of Get Rich Today by Teaching

Duct Tape Marketing

John Jantsch: So Teach and Grow Rich, for those that are not familiar with it, really was the kind of the idea of introducing courses, and teaching, and educating, and info products, I guess, which have been with us for years really. 20 years ago, the only content you could get online was text content just because of bandwidth limitations.

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6/16: What's Mine Is Yours: The Rise of Collaborative Consumption

David Teten

Our session looks at the rise of socially enabled platforms that blend commerce with community, where reputations trump credit ratings, and where hyper-distributed service businesses outgrow traditional monolithic suppliers. The twin interests of sustainability and the realities of human nature interested Mr. Black from an early age.

Darfur 122
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Craze Productions. Fibrolan. -

Mobile 103
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The Case For & Against Cryptocurrencies (for those tired of all the noise)

Both Sides of the Table

Of course our great technology industry did itself rise on the back of infrastructure created by telecommunications & cable infrastructure as well as decades of media production. For example, distribution to find new apps in a mobile Internet is tightly locked down by the oligopoly of Apple and Google.