A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Think: GoDaddy).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ReadWriteStart

NOVEMBER 16, 2010

The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). You have to do this; addressing real customer needs releases revenue dollars that you need to survive. The sailboat startups don't invent a product out of pure imagination.

Software 127

Software Startup Architecture Bootstrapping 127

Reid Hoffman

MARCH 19, 2019

Google realized that being the way to find the world’s information was a blitzscalable market, thanks to the network effects in its AdWords revenue engine. Yet despite literally patenting ride-hailing in 2000, his own venture, Sidecar, lost out to the more aggressive scaling of Uber and Lyft. The third is high gross margins.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

mashable.com

SEPTEMBER 22, 2008

endeve – Issue invoices, manage clients and check revenues all in one place. Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. Awsome post btw.

Software Review 78

Software Review Social Media Social Network Software 78