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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Email campaigns, Cold calling. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. Two or more different versions of the same content can be produced with different design, structure or layout and can be tested for engagement, leads and time spent.

B2B 48
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David Norris joins us as Partner

The Equity Kicker

I’ve worked in digital businesses since 2000 as Product Manager, ECommerce Operations Director and most recently as Chief Operating Officer (3 companies). In the early days I had to apply myself to learn HTML and CSS (I built a hobby website), set up Adwords campaigns, learn SEO tactics and so on.

Partner 91
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How to Create an Effective SEO Strategy for Your Business in 2022

Up and Running

Sure, you can go for a paid search campaign to drive more paid traffic to your site. Your website’s design is vital not only for the users but also for organic search rankings. The best way to do it is to use a responsive design or theme for your site. We all want to see our website ranking on the top of Google search results.

SEO 147
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. MySpace was: scantily dressed, teenaged, middle-America, design chaos and on ad steroids. Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns.