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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. Image source ).

Marketing 121
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How I Found a Great CTO

www.huffingtonpost.com

Because we achieved our most aggressive revenue targets and built a strong community, we realized that we had a broader opportunity to change the world of graphic design. Size of Opportunity - market size, revenue or usage, exit outcome and their ability to get equity early are all important. Culture - a fun, collegial work atmosphere.

CTO 43
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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

Google realized that being the way to find the world’s information was a blitzscalable market, thanks to the network effects in its AdWords revenue engine. Yet despite literally patenting ride-hailing in 2000, his own venture, Sidecar, lost out to the more aggressive scaling of Uber and Lyft. The third is high gross margins.

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How To Buy Back Your Time And Reclaim Your Freedom

Duct Tape Marketing

So that's a hundred grand, I divide that number, whatever it is for anybody by 2000, you know, in this case that works out to about $50 an hour, 2000 is because that's the amount of hours an average person that takes vacation and weekends off will work, right? (08:49): And none of the other stuff.

Hiring 72
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

billion in annual subscription revenues not including advertising or eCommerce). So along come companies like Slide, RockYou & Zynga who wanted to build apps across all the social networks but were green-lighted the hardest by Mark Zuckerberg. A bit laughable in 2010, just 12 years later.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. Once you’ve done that – then. 5% I believe.