Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I know because I did this in early 2000. Most app-to-app products are inter-operable, Apple isn’t. You have tons of differentiation. But life doesn’t end. Life goes on.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Hearpreneur

APRIL 3, 2016

The bonus of naming the company Redhead Marketing & PR is that when I am meeting a potential client for the first time in a coffee shop or wherever, they are always able to spot me because of my company name and hair color. Thanks to Hilary Reiter, Redhead Marketing & PR. #5 I named my company RED PR for several reasons.

Naming 48

Naming Technical Review PR LLC 48

Both Sides of the Table

FEBRUARY 17, 2011

Every conversation about fund raising should start with what your current operational needs are and the stage of your business. I think many entrepreneurs under-estimate the benefit that capital early helps in being able to produce product and differentiate yourself in a nascent marketplace. They get the PR bump.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303

The Equity Kicker

JULY 8, 2019

From around 2000, and perhaps coinciding with the need to work harder to win deals as opportunities dried up after the internet bubble burst, individual partners at VC firms began adding ‘helping CEOs win’ to their job descriptions. . This trend accelerated through the emergence of VC and operator blogging in the early 2000s. .

Portfolio 84

Portfolio LP Venture Capital Partner 84

Both Sides of the Table

DECEMBER 13, 2010

Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. Accenture opened massive operations in India & China and continued its industry dominance. The things that always differentiated Accenture? Avoid the latest fads, trends or PR announcements.

Turkey 302

Turkey Differentiation IP Technical Review 302

Hearpreneur

OCTOBER 29, 2017

I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. 10- Address financial and operating metrics. I had a PR firm in midtown and was tired of being everyone’s Jewish mother. I actually started two businesses for similar reasons.

Entrepreneur 71

Entrepreneur Social Media Liquidity Event Private Equity 71

Hearpreneur

OCTOBER 28, 2018

I began my career as an engineer and have always been committed to solving problems and running smooth business operations. Thanks to Niesha Kennedy-Robinson, Kennedy Robinson PR ! #9- I wanted a short and simple business name that could get my point across but also differentiate me. Red” means a deadline is not being met.

Naming 77

Naming Entrepreneur Green Lead Generation 77