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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. That crisis saw a global spending decrease of 9%, with U.S.

Marketing 121
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How I Found a Great CTO

www.huffingtonpost.com

Minted.com is both a global design community and stationery retailer. I was lucky to sign on as advisor and investor the founder of a very high-profile consumer Internet site who happens to also be a former engineer, who I will call Richard. The first thing I did was to find an advisor who I could trust.

CTO 43
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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

O’Reilly’s article describes two businesses from his own career at O’Reilly—the Global Network Navigator (GNN) web portal, which he sold to AOL, and the Website web server, which eventually fell by the wayside. Thanks to the internet and other globalizing technologies, the entire world has entered the Networked Age.

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28 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Currently, as a profitability consultant for green and social entrepreneurship businesses, I show businesses how they can go beyond mere sustainability (keeping things the same) to regenerativity (making things better). When I was focusing more on just the green part, I used Green And Profitable. Photo Credit: Shel Horowitz.

Naming 97
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Out of the Crisis #7, Brian Chesky Part 1: running Airbnb in crisis mode, being multi-stakeholder, and re-founding the company

Startup Lessons Learned

I've known Brian Chesky, Co-Founder, CEO and Head of Community at Airbnb for a long time. Instead, the global pandemic has turned 2020 into its most harrowing year. You become a global company. If you're in the travel business, a global pandemic is an existential threat. 8:22) On how crisis reveals character. (9:11)

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Accel 2020 Euroscape: "Decacorn Unleashed"? - Apply Now!

Cracking the Code

The worst, because the global COVID-19 pandemic, on top of its impact on the health of millions of people, has created havoc in the global economy, triggering unprecedented levels of unemployment and destroying many small and large businesses. Indeed, all the traffic lights are green for the SaaS ecosystem (fingers crossed!).

Europe 71
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How to Make Profits Serve a Purpose With Your Startup

Up and Running

After the turn of the century, startups created fewer jobs than they did before the year 2000. Several economic factors make healthcare a likely place where your startup will see profits: The global preventive healthcare technologies and services market is expected to reach $432.4 One of these fields is green energy.

Green 84