A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
When they hear about a new social media craze they cringe in agony, desperately hoping it's a passing fad and not another new goddamn thing they'll be aimlessly paddling around in for the next decade. But most people are creatures of habit. They don't want their lives turned upside down.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
Including future cancellations, they’ll need to sign up a total of 2000 customers to net 1666. Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on. So they’ll need 1666 customers to achieve their revenue target. (We
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A Smart Bear: Startups and Marketing for Geeks
APRIL 9, 2012
Social media usually isn’t a debate, it’s a combination rotary club and soap box. Talk about the social media echo chamber!) So nothing changed, and I blew by 2000, 3000, and still nothing changed, except eventually I made the healthy decision to stop watching the counter so obsessively. ” Wah wah wah.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
A Smart Bear: Startups and Marketing for Geeks
JULY 7, 2016
PayPal failed in 2000 at its stated mission to invent a new form of currency (though it pivoted to something else), but Bitcoin seems to be succeeding in 2016. WebVan failed at grocery delivery in 2000, but InstaCart might succeed in 2016. Social Media makes group-games viral.
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