Duct Tape Marketing
MARCH 17, 2023
How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. Cost per lead.
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ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Studies show that only 5% of B2B buyers are ready to buy. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit).
Occam's Razor
MAY 2, 2017
B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. Let your competition be lame and play by 2000 worldviews.
Brandanew
JUNE 18, 2015
3) Your existing state of Social Media. At Brandanew, we are very much of the view that you need “owned media” properties to push your Content Marketing strategy. Social media tools for instance ManageFlitter may start at $50, FollowerWonk at $99 and again these vary vastly depending on the service suite.
ConversionXL
FEBRUARY 27, 2019
Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels. We thought we could gather more emails or get more leads for cheap on social media,” Kim told me.
OnlyOnce
OCTOBER 31, 2013
Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). Selecting Your Investors. We’ve been through a lot of wars together.
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