Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. In fact, the secrets that have helped differentiate brands are far more enduring. Dean Kamen’s code name for the project was “Ginger.”
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